Your entertainment content will be an algorithm that generates popular media in real-time. An NPC in your game will post to Twitter when you defeat them. A character from your series will comment on real-world news.
To survive this, you must stop seeing "entertainment" as a release and "popular media" as a PR channel. They are the same organism. The question is no longer "Should I link entertainment content and popular media?" The question is "How deeply woven is my link?" xxxbptvcom link
The old model was You watched a show, and the experience ended when the credits rolled. The new model is participation. Popular media (social platforms, podcasts, YouTube reactions, news articles) provides the arena for that participation. Your entertainment content will be an algorithm that