The search keyword that once seemed like nonsense is now archived on her website’s analytics report – a relic of a stressful Tuesday that turned into a turning point.
Why black? “Because black is not an absence of color,” she once wrote in a caption under a photo of her thrifted leather jacket. “It’s a presence of intention.” Her aesthetic was moody minimalism: black denim, black ceramic mugs, black ink drawings. Her tiny studio in Hell’s Kitchen had been her sanctuary, but the landlord was selling the building. shelovesblack 23 09 21 lia lin apartment huntin new
Lia called the landlord that night. The hashtag #shelovesblack started accidentally. In 2019, Lia posted a photo of her all-black outfit against a white gallery wall. A friend commented, “she loves black.” The username stuck. Over two years, it became a small design diary: black interiors, black coffee, black ink on cream paper. The search keyword that once seemed like nonsense