Total Script Execution Time (in milliseconds) / (Total Ad Revenue / 1000)
Or, in GAM’s lens: (Total time spent executing ad scripts) / (Total impressions) * 1000 Advertisers pay you a Traditional CPM (e.g., $5.00 CPM). But if your ad scripts take 3 seconds to load, half your users will bounce before the ad renders. That bounce never counts as a "view," so the buyer never pays. script cpm
However, in the context of Google Ad Manager (the most common usage), is a specific, terrifying metric found in the "Safeframe" reporting. It quantifies how much the execution of your ad scripts is delaying page rendering. Total Script Execution Time (in milliseconds) / (Total
