Realizing that large agencies moved too slowly for the real-time web, Stratton launched her own consulting firm. This was the riskiest phase of her career. She leveraged LinkedIn and Twitter (X) to document her journey, sharing wins and, more importantly, very public failures. This vulnerability became her unique selling proposition (USP).
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She is currently building an internal tool that helps her clients generate first drafts of content based on their voice. However, she insists that the strategy, the emotional intelligence, and the career navigation must remain human. Social media is just the microphone