For the last twenty years, the wellness industry has been dominated by "fitspiration." It promised that health looked a certain way: flat stomachs, visible muscles, and green juice. The silent message was: You are not okay yet. Do the work, then you will deserve peace.
In reaction to this, some corners of body positivity argued that any desire to change your body was a betrayal. They suggested that exercise was punishment and that eating vegetables was rooted in fatphobia. The silent message was: Wanting to be healthy means you hate yourself. nudist junior miss pageant 2008 9
That isn't hypocrisy. That is humanity.