Critics raved. The Guardian wrote: "Ruminkina doesn't just play a gymnast; she transcends the sport. Her understanding of body horror and tension is something most drama school graduates never grasp." Beyond scripted drama, Lala has become a sought-after figure in reality competition. She recently served as a guest judge on Dancing with the Stars , where her technical critiques ("You need to engage your latissimus dorsi during that lift") went viral for their unexpected brutality and accuracy.
She is also in talks to produce a documentary series for HBO Max titled The Second Half , which follows elite athletes transitioning into creative fields. "We are trained to be perfect machines," Lala explains. "Entertainment is about the cracks in the machine. That is the drama people want to see." naked gymnast lala ruminkina top
Playing a disgraced rhythmic gymnast opposite Florence Pugh, Lala performed 90% of her own stunts. But it was her silent acting—the way she breathed before a release move, the manicured composure cracking under pressure—that earned her a nomination for Best Breakout Performance at the Cannes Series Festival. Critics raved
Her partnership with entertainment giant Endeavor has led to video game modeling. In the latest Street Fighter installment, the character "Rina" is a gymnastic fighter whose move set was motion-captured entirely by Lala. It would be easy to dismiss Lala as just another influencer leveraging sports fame for clicks. But those close to her note that her gymnastics background is the engine of her entertainment success. During a 14-hour shoot for a music video with Doja Cat, Lala was the only dancer who didn't require a break. Her ability to remember complex 90-second floor routines translates perfectly to learning choreography in five minutes. She recently served as a guest judge on
Her red carpet appearances are now an event unto themselves. Working with stylist Law Roach, Lala has pioneered the "Athletic-dressing" trend: corseted gowns made of neoprene and mesh, heels with hidden ankle supports, and jewelry that doubles as resistance bands. At the Met Gala last year, she wore a dress made entirely of woven elastic ribbon—a direct homage to the uneven bars. What makes gymnast Lala Ruminkina a case study in modern fame is her business acumen. She owns the rights to all her old floor music, which she has remixed into a chart-topping Spotify playlist called "Landing Zone." She has a signature fragrance called "Routine," which blends vetiver (earthy) with saffron (expensive) and a metallic top note she claims smells like "fresh chalk and victory."
In the high-stakes world of elite athletics, the transition from Olympic hopeful to mainstream icon is rarely a clean landing. For most gymnasts, the pinnacle of success is a gold medal. But for the dazzling gymnast Lala Ruminkina , the floor routine is just the opening act. Over the past two years, Ruminkina has masterfully flipped the script, bridging the gap between rigorous athletics and luxury living. From her signature skincare line to her surprise cameo on a hit Netflix drama, she is redefining what it means to be a top lifestyle and entertainment mogul in the post-Olympic era.
That realization launched her into the volatile world of entertainment. Unlike many former athletes who fade into coaching, Ruminkina aggressively pivoted toward the cameras. Her first move was a masterclass in branding. The "Ruminkina Method" Lifestyle Empire Six months after her retirement announcement, Lala launched "Leap by Lala," a wellness app that combines physical therapy with choreography. But unlike dry fitness tutorials, Lala injected high-fashion production value. Each routine is filmed in stunning locations—a minimalist Tokyo hotel, a lavender field in Provence, or a rain-soaked New York rooftop.