Letspostit - Abby Mccoy - The Music Video Shoot...
"The moment LetsPostIt came to me with the idea, I said yes immediately," McCoy revealed in an exclusive pre-shoot interview. "We put out a call on the platform: 'Send us your chaos. Send us your memories, your text conversations, your doodles. We are going to project them onto the set.' Within 48 hours, we had over 15,000 digital sticky notes." The production took place over a grueling 72 hours at a converted warehouse in downtown Los Angeles. Walking onto the set of "LetsPostIt - Abby McCoy - The Music Video Shoot..." was unlike any traditional film set. 1. The "Living Wall" Set Design The centerpiece was a 40-foot-wide wall composed of 500 real corkboards. Each board was peppered with printed submissions from LetsPostIt—anonymous secrets, fan art, and inside jokes. As the cameras rolled, a team of "runners" literally ran behind the wall, swapping out notes in real-time based on what was trending live on the platform. 2. The Interactive Choreography Abby didn't just sing to the camera. She interacted with the notes. During the second verse, she plucked a sticky note off the wall that read, "You broke my heart in 2022." She held it to her chest, tears welling up, while the beat dropped. That moment wasn't scripted. It was organic, pulled from the emotions of the LetsPostIt community. 3. The "Red Light" Livestream Here is where the ellipsis in the project title gets interesting. The team at LetsPostIt set up a 24/7 livestream labeled "Abby McCoy - The Music Video Shoot - Uncut." No filters. No edits. Just the raw hum of the set. Viewers watched Abby re-record the same eight bars of a bridge for three hours. They saw the director eat cold pizza. They watched the lead guitarist break a string.
Are you featured in the video? Do you have a sticky note on Abby’s wall? Post your memory using #LetsPostItAbby. Your screenshot might be featured in the director’s cut. LetsPostIt - Abby McCoy - The Music Video Shoot...
Instead of throwing away the 15,000 sticky notes, the team decided to auction them. Each note—whether it said "I miss my dog" or "You should call your mother" —was sold as an NFT and a physical artifact. 100% of the proceeds went to a mental health nonprofit focused on digital wellness. "The moment LetsPostIt came to me with the
The premise was radical: The music video wouldn't just feature the fans; it would be directed by them in real-time. We are going to project them onto the set
If you’ve scrolled through your feed recently, you’ve likely seen the teasers: neon lights, a chaotic film set, and Abby McCoy laughing while holding a clapperboard covered in sticky notes. The official title floating around the industry is simply "LetsPostIt - Abby McCoy - The Music Video Shoot..." —an ellipsis that promises more than just a final cut. It promises a story.
The LetsPostIt integration here is genius. As Abby sings about "residue," the video cuts to macro shots of her pulling notes off the wall, leaving behind torn paper and glue. It’s a visceral metaphor that has already sparked thousands of reaction posts on social media. Normally, a music video shoot requires a script supervisor, a prop master, and a continuity editor. For this project, LetsPostIt provided a Live API feed connected to a wall of monitors.
