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We are moving toward a "Golden Age of Niche." Technology allows a documentary about antique watchmaking to find its 2 million fans globally. It allows a Korean sci-fi novel to become a bestseller in Brazil. We are living through a frustrating, exhilarating time for media. For every forgettable reboot, there is a Poker Face , a Scavengers Reign , or a Killers of the Flower Moon . However, the "middle class" of media is returning