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Ben Nadel at Scotch On The Rock (SOTR) 2010 (London) with: John Whish and Kev McCabe
Ben Nadel at Scotch On The Rock (SOTR) 2010 (London) with: John Whish Kev McCabe

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Consider the Marvel Cinematic Universe. The films are popular media, but the "Assembled" documentary series on Disney+—which offers exclusive, behind-the-scenes access to directors and VFX artists—transforms a passive viewer into an invested fan. This is the mechanics of modern fandom: You watch the movie for the story; you subscribe to the service for the secrets. Popular media has always had hierarchies. Major films and TV shows sit at the top, while "bonus features" sit at the bottom. That hierarchy is now horizontal.

Are you keeping up with the shift toward exclusivity? Follow this column for weekly insights into how streaming, social media, and AI are changing the way we watch, listen, and obsess over popular media. illuxxxtrandy videos free exclusive

In 1995, 40 million Americans watched the same episode of Seinfeld . The "exclusive" content was the next week's promo. Today, Stranger Things has a massive audience, but the exclusive tie-in content—the mobile game, the behind-the-scenes feature on YouTube Premium—splinters the audience. Consider the Marvel Cinematic Universe

I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
— Ben Nadel
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