Hoby Buchanon Latest [upd] May 2026

According to a leaked email excerpt shared on a private business forum, Buchanon wrote to investors: "Digital is saturated. The next arbitrage is in tier-2 logistics. We are buying overlooked physical assets at 3x EBITDA and digitizing their customer acquisition."

This aligns with his known expertise (customer acquisition) but applies it to a new sector. If confirmed, this would be his most ambitious project to date. One of the most searched aspects of "Hoby Buchanon latest" relates to the rumored lawsuit from 2023. Court records from Travis County, Texas, show a civil case styled Peregrine Partners v. Buchanon was dismissed with prejudice in February 2025. No financial settlement was disclosed, but the dismissal suggests either a confidential settlement or a withdrawal of claims.

Buchanon has made no public comment, but his attorney released a one-line statement to a trade journal: "Mr. Buchanon looks forward to focusing on his current business interests." Given his low profile, any net worth figure is speculative. However, based on his prior real estate holdings (a ranch near Bozeman, Montana, and a condo in Austin’s Domain tower), plus the estimated value of Cicada Holdings’ acquisitions (roughly $18 million in combined assets), financial analysts who follow the "influence economy" place his current net worth between $12 million and $18 million . hoby buchanon latest

As of mid-2025, here is the most comprehensive update on Hoby Buchanon’s latest projects, financial standing, public appearances, and strategic pivots. Before diving into the latest developments, it’s worth recalling why the public remains interested in Hoby Buchanon. Emerging from the digital marketing underground in the late 2010s, Buchanon built a reputation as a reclusive but highly effective high-ticket sales consultant. Unlike the flashy, algorithm-chasing gurus of Instagram and TikTok, Buchanon cultivated an aura of exclusivity. He was known for running a private mastermind group that reportedly charged entry fees in the five-figure range and for advising several seven-figure e-commerce brands behind the scenes.

That is a decrease from his 2022 peak (estimated $22 million), likely due to legal costs and the wind-down of his high-ticket coaching business. But it remains substantial, and his shift toward logistics may rebuild that number significantly by 2027. A notable part of the "latest" story is what has not happened: Hoby Buchanon has given zero interviews in 2025. He declined requests from two major business podcasts (including My First Million ) and has not spoken at any conferences since late 2023. According to a leaked email excerpt shared on

In the fast-paced world of digital entrepreneurship and social media influence, few names have generated as much quiet curiosity as Hoby Buchanon . For those tracking the intersection of online business models, high-ticket consulting, and lifestyle branding, the question "What is the latest on Hoby Buchanon?" has become a frequent search query.

However, a recently surfaced LinkedIn profile (verified by industry contacts) shows him listed as "Strategic Partner" at a supply chain logistics firm based in Austin, Texas. This marks a major pivot from digital marketing into physical goods infrastructure. The most concrete "Hoby Buchanon latest" development is the quiet launch of a holding company called Cicada Holdings LLC . Registered in Delaware in January 2025, Cicada Holdings has acquired three small-to-mid-sized packaging companies in the Midwest. If confirmed, this would be his most ambitious

As of today, the most accurate answer to "What is the latest on Hoby Buchanon?" is this: