Their bosses were skeptical. The firm had lost productivity during the last World Cup due to employees watching matches. But Sara and Mike proposed a radical counter-intuitive strategy: instead of fighting the madness, they would harness it. When Sara and Mike landed in São Paulo, the cup madness was already at level orange. Streets were painted yellow and green. Vuvuzelas (yes, they had made a comeback) honked at 7 AM. Their Airbnb, located three blocks from the Arena Corinthians, was theoretically a nightmare—constant noise, street closures, and an electricity grid that was buckling under the weight of TV sets showing the replay of the opening goal.
But Sara, ever the analyst, had a clipboard. "We categorized the madness into three vectors: noise, mobility, and internet stability," she said. cup madness sara mike in brazil work
"We pitched it as a stress test," Mike explained in a recent podcast. "If we can run a cross-border inventory liquidation project during the in Brazil , we can run it anywhere. Sara called it the ultimate beta test for remote resilience." Their bosses were skeptical