For marketers, it represents a high-engagement audience with disposable income. For sociologists, it is a fascinating case study of digital globalization mixed with local tradition. For the girls themselves, it is simply the joy of looking into the mirror and feeling like a "Top" version of themselves.
Whether you are looking to buy a gold sequin dress, find a top-tier makeup artist in Cairo, or simply understand Egyptian pop culture, following the trend is your golden ticket. Are you part of the 9hab community? Share your favorite "Top" look in the comments below, or tag us in your best outfit using the hashtag #BnatMasrTop.